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Email & Funnels · 8 min read
Build a helpful welcome sequence
A five-email structure for delivering value, setting expectations and making relevant recommendations.
A welcome sequence should continue the promise that earned the subscription. Deliver the resource immediately, help the reader use it, then introduce the next useful step with context.
Put this into practice
- Email one: deliver the resource and one quick-start instruction.
- Email two: solve the most common first obstacle.
- Email three: share a useful framework or honest example.
- Email four: explain a relevant tool or method and its limits.
- Email five: invite a clear next action and ask for feedback.
YOUR NEXT ACTION
Draft the delivery email first and make sure the promised resource is impossible to miss.
Start with a useful first version. Check what works, update what does not, and keep the experience clear for the person visiting your site.
Follow the free website guide
