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Practical lessons for building your online business

The field guide

Useful answers for building as you learn.

15 practical guides are live now. Three new articles publish automatically each week as the library grows to seventy-two.

All Start Here Website Email & Funnels Content Affiliate Strategy

Choose a sustainable income idea featured image

Start Here

9 min read

Choose a sustainable income idea

A five-part filter for finding an idea that fits your skills, time and willingness to keep showing up.

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Website

11 min read

Your essential website pages

Launch a focused website with the essential pages before adding features nobody has asked for.

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3 guides

Start Here

9 min read

Choose a sustainable income idea

A five-part filter for finding an idea that fits your skills, time and willingness to keep showing up.

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Start Here

8 min read

Validate your idea first

Use conversations, search results and a simple offer page to test demand before investing weeks of work.

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Define your offer in one sentence featured image

Start Here

7 min read

Define your offer in one sentence

Turn a vague business idea into a promise visitors can understand in five seconds.

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3 guides

Website

11 min read

Your essential website pages

Launch a focused website with the essential pages before adding features nobody has asked for.

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Website

10 min read

Write a focused homepage

Use a simple information order to turn an attractive page into a useful decision path.

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Simple SEO for a new site featured image

Website

12 min read

Simple SEO for a new site

Cover the technical and editorial basics without turning launch week into an SEO engineering project.

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3 guides

Email & Funnels

Create a useful lead magnet featured image

Email & Funnels

9 min read

Create a useful lead magnet

Turn one frustrating task into a compact resource that creates an immediate, useful result.

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Build a helpful welcome sequence featured image

Email & Funnels

8 min read

Build a helpful welcome sequence

A five-email structure for delivering value, setting expectations and making relevant recommendations.

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Your first Systeme.io funnel featured image

Email & Funnels

12 min read

Your first Systeme.io funnel

Start with one signup page, one thank-you page and one useful email sequence.

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3 guides

Content

10 min read

Build a 30-day content plan

Turn a cornerstone topic into articles, emails and social posts without repeating the same caption.

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Turn one article into seven posts featured image

Content

8 min read

Turn one article into seven posts

Extend the value of an article using distinct hooks, examples and formats rather than copy-and-paste promotion.

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Content

11 min read

Plan content in Metricool

Organize ideas, production and scheduling so content moves forward without becoming repetitive.

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3 guides

Affiliate Strategy

Recommend tools without the hard sell featured image

Affiliate Strategy

9 min read

Recommend tools without the hard sell

Make recommendations useful by starting with the reader's task, decision criteria and honest tradeoffs.

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Write a trustworthy comparison featured image

Affiliate Strategy

12 min read

Write a trustworthy comparison

Compare tools using real use cases, decision criteria and limitations instead of declaring one universal winner.

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Connect your three core tools featured image

Affiliate Strategy

11 min read

Connect your three core tools

A practical division of responsibilities for publishing, email follow-up and social distribution.

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