All articles

Affiliate Strategy · 6 min read

Write a clear affiliate disclosure

Tell readers about commercial relationships in plain language before they encounter affiliate links.

A disclosure should be noticeable, understandable and close enough to the recommendation that readers see it before deciding whether to click. A hidden legal page is not a substitute for contextual disclosure.

Put this into practice

  1. Use plain language such as ‘I may earn a commission.’
  2. Place the disclosure before or near the first affiliate link.
  3. Repeat context when content may be viewed independently.
  4. Do not imply sponsorship or endorsement that does not exist.
  5. Keep a detailed site-wide disclosure page as supporting information.
YOUR NEXT ACTION

Add one short disclosure to your article template and review every existing recommendation.

Start with a useful first version. Check what works, update what does not, and keep the experience clear for the person visiting your site.

Follow the free website guide

Read next

Related articles