Track affiliate results responsibly

Tracking should answer practical questions while collecting as little personal information as necessary. You mainly need to know which pages and calls to action produce qualified clicks and reported conversions.

Put this into practice

1. Label outbound links by article, position and destination.
2. Use privacy-conscious analytics and obtain consent where required.
3. Reconcile click reports with affiliate-platform conversions.
4. Avoid fingerprinting or collecting unnecessary personal data.
5. Review trends over meaningful periods rather than individual visitors.

Start with a useful first version. Check what works, update what does not, and keep the experience clear for the person visiting your site.