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Email & Funnels · 9 min read
Measure a beginner funnel
Track the few numbers that reveal whether traffic, signup and follow-up are working together.
Metrics should point to decisions. A new funnel needs enough visibility to locate friction, but checking tiny changes every day can produce random edits before the data means anything.
Put this into practice
- Track visits to the signup page.
- Measure completed signups against unique visitors.
- Review delivery, clicks and replies from the welcome sequence.
- Record tool-link clicks separately from purchases.
- Review weekly at first and make one change at a time.
YOUR NEXT ACTION
Create a one-page scorecard with traffic, signups, engaged subscribers and conversions.
Start with a useful first version. Check what works, update what does not, and keep the experience clear for the person visiting your site.
Follow the free website guide
