Segment a small email list

You do not need dozens of segments when the list is small. Start with information that changes what you send: why someone joined, what topic they chose and what meaningful action they took.

Put this into practice

1. Tag the signup source or lead magnet.
2. Record the primary topic the subscriber selected.
3. Separate customers from noncustomers.
4. Use clicks only when they represent clear intent.
5. Remove rules that never change a message or decision.

Start with a useful first version. Check what works, update what does not, and keep the experience clear for the person visiting your site.