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Website · 7 min read
Choose a memorable domain
A practical naming checklist that prioritizes clarity, flexibility and easy word-of-mouth sharing.
Your domain is not your entire strategy, but a confusing name creates friction every time someone hears, types or shares it. Aim for a name that survives growth beyond your first offer.
Put this into practice
- Keep spelling obvious and remove hyphens when possible.
- Avoid names that lock the business to one temporary tactic.
- Check social handles and obvious trademark conflicts.
- Say the name aloud and ask someone to type it.
- Choose a credible extension your audience recognizes.
YOUR NEXT ACTION
Shortlist five names, run the spoken-word test and reject any that need explanation.
Start with a useful first version. Check what works, update what does not, and keep the experience clear for the person visiting your site.
Follow the free website guide
