Website · 11 min read
Your essential website pages
Launch a focused website with the essential pages before adding features nobody has asked for.

A useful first website answers four questions: What is this? Is it for me? Why should I trust it? What should I do next? Every launch page should help answer one of those questions.
Put this into practice
- Create a homepage with one promise and one primary action.
- Add a Start Here page that gives beginners a sensible path.
- Publish an About page grounded in purpose and relevant experience.
- Include contact, privacy, terms and affiliate disclosure pages.
- Add a blog only with genuinely useful starting articles.
Sketch your navigation with no more than six primary items and give each page one job.
Start with a useful first version. Check what works, update what does not, and keep the experience clear for the person visiting your site.
Follow the free website guide

