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Website · 11 min read

Your essential website pages

Launch a focused website with the essential pages before adding features nobody has asked for.

A useful first website answers four questions: What is this? Is it for me? Why should I trust it? What should I do next? Every launch page should help answer one of those questions.

Put this into practice

  1. Create a homepage with one promise and one primary action.
  2. Add a Start Here page that gives beginners a sensible path.
  3. Publish an About page grounded in purpose and relevant experience.
  4. Include contact, privacy, terms and affiliate disclosure pages.
  5. Add a blog only with genuinely useful starting articles.
YOUR NEXT ACTION

Sketch your navigation with no more than six primary items and give each page one job.

Start with a useful first version. Check what works, update what does not, and keep the experience clear for the person visiting your site.

Follow the free website guide

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