Website · 12 min read
Simple SEO for a new site
Cover the technical and editorial basics without turning launch week into an SEO engineering project.

SEO begins with a crawlable, understandable site and pages that answer real questions. Advanced tactics cannot rescue thin content, confusing navigation or a site that search engines cannot access.
Put this into practice
- Give every page a unique title and accurate description.
- Use one clear heading hierarchy and descriptive internal links.
- Create a sitemap and connect Search Console.
- Compress images and keep mobile layouts readable.
- Write for a specific search need rather than repeating keywords.
Audit the title, heading, description and internal links on your five most important pages.
Start with a useful first version. Check what works, update what does not, and keep the experience clear for the person visiting your site.
Follow the free website guide

