Internal linking that helps

Internal links work best when they answer the reader's natural next question. Randomly linking every mention of a phrase creates noise and weakens the route toward your most important pages.

Put this into practice

1. Choose one cornerstone page for each core topic.
2. Link supporting articles back to the relevant cornerstone.
3. Use descriptive anchor text that previews the destination.
4. Add links where context creates genuine curiosity.
5. Review orphaned pages once a month.

Start with a useful first version. Check what works, update what does not, and keep the experience clear for the person visiting your site.