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Website · 6 min read
15-minute website trust check
Quick improvements that make a small or new business feel more credible without pretending to be larger.
Trust comes from consistency, specificity and transparency. A polished logo cannot compensate for broken links, anonymous claims, unclear contact details or a checkout that surprises people.
Put this into practice
- Check that your name, offer and contact details are consistent.
- Remove unsupported badges, counters and testimonials.
- Explain prices, conditions and affiliate relationships clearly.
- Test every important link and form on mobile.
- Use real authorship and dates where they help readers assess content.
YOUR NEXT ACTION
Ask someone unfamiliar with the project to list anything that feels unclear or risky within two minutes.
Start with a useful first version. Check what works, update what does not, and keep the experience clear for the person visiting your site.
Follow the free website guide
