Content · 10 min read
Build a 30-day content plan
Turn a cornerstone topic into articles, emails and social posts without repeating the same caption.

Consistent content becomes easier when you build around a topic system rather than searching for a new idea every morning. One strong question can support several distinct angles and formats.
Put this into practice
- Choose one cornerstone question with meaningful depth.
- Break it into mistakes, steps, examples, comparisons and objections.
- Assign each angle to the format that explains it best.
- Link every short post to a deeper resource when relevant.
- Leave space for questions and timely updates.
Take one cornerstone article and create ten distinct supporting post ideas from it.
Start with a useful first version. Check what works, update what does not, and keep the experience clear for the person visiting your site.
Follow the free website guide

