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Content · 8 min read
Turn one article into seven posts
Extend the value of an article using distinct hooks, examples and formats rather than copy-and-paste promotion.
Repurposing works when each post stands on its own. Pull out one useful idea at a time, adapt it to the platform and give readers value even if they never click the link.
Put this into practice
- Turn the main framework into a short carousel or thread.
- Use one counterintuitive point as a discussion post.
- Demonstrate a step in a short video.
- Share a checklist as a saveable post.
- Answer one objection and one audience question separately.
YOUR NEXT ACTION
Highlight seven sentences or sections in your latest article and assign each a different format.
Start with a useful first version. Check what works, update what does not, and keep the experience clear for the person visiting your site.
Follow the free website guide
