Plan content in Metricool

A calendar should reduce uncertainty, not become another project to decorate. Use it to see the balance of topics, formats and calls to action before scheduling the finished work.

Put this into practice

1. Create a small set of repeatable content pillars.
2. Assign a clear goal to each planned post.
3. Alternate teaching, proof, perspective and invitation.
4. Schedule only content that has been reviewed in context.
5. Use performance reports to adjust the next month.

Start with a useful first version. Check what works, update what does not, and keep the experience clear for the person visiting your site.